I’m a strong advocate of the 80/20 rule.
Sometimes though, the thing is just too important. You need to go all the way to 100.
I’ve found what is probably my dream internship. I want to write a killer cold DM that will get me to a “yes”.
From experience, I know the answer usually comes down to timing: are they looking for an intern or not? Poorly skilled students get amazing internships, and top students get rejected by lame teams all because of timing.
I know the answer will have nothing to do with the message. But I don’t care. I need to do it right.
Sometimes being efficient is just not the right way to it. Sometimes you need to do it the hard way. So I’m spending weeks writing the damn message.
Look at this playback of Paul Graham writing “Startups in ten sentences”, trying to find the right phrase over and over.